I Scream…For A Good Cause :)

24 Jun

Ben & Jerry’s Exclusive Flavors at Target

Beginning this week, and available only at Target stores, Ben & Jerry’s is launching two new “philanthropic” flavors, both aimed at encouraging consumers to volunteer in their communities.

Raspberry cheesecake flavor best describes Berry Voluntary, which is laced with white-chocolate chunks and raspberry swirls.

Brownie Chew Gooder is vanilla caramel ice cream loaded with pieces of fudge brownie and topped off with caramel swirl.

Both are available in either a mini cup ($1.25) or a pint ($3.50).
“Scoop it Forward” is a promotion where if you register to volunteer on a short-term project (from a few hours to an ongoing commitment; you decide) through VolunteerMatch.org — depending on your community, opportunities range from serving food to the homeless to assisting children with reading or homework — and then forward that opportunity to five friends, not only do you receive a coupon for a free pint of Ben & Jerry’s ice cream but so do those five friends. After you donate some sweat and labor to your chosen project, you get a $1-off coupon for even more Ben & Jerry’s ice cream.

Read more: http://www.slashfood.com/2010/06/22/ben-and-jerrys-exclusive-flavors-at-target/#ixzz0rbQgy4Ea

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